“A Sorority Mom’s Guide to Rush”: Lifetime’s Next Reality TV Obsession is Here, and It’s Giving Designer Bows, Tears, and Generational Drama
Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience.Generate Key TakeawaysLifetime has just dropped a bombshell that’s going to leave TikTok reeling and college towns in their Jack Rogers. The network has greenlightedA Sorority Mom’s Guide to Rush(working title), a hot new unscripted reality series that dives head-first into the über-competitive, high-gloss, and sometimes hysterical world of Sorority Rush. And here’s the twist: it’s not about the girls. It’s about their moms. Yes,the momsare featured.
In association with VICE Studios, the producers of the campus cultural phenomenonBama Rush, the new Lifetime series is providing its audience with back-row seating to the golden field of Greek Life recruitment and revealing the flawlessly manicured claws sharpened by the risk of legacy, prestige, and aesthetic Instagram sensibilities.
Welcome to the War of the Women: Rush Week, Reimagined
Each one-hour episode of A Sorority Mom’s Guide to Rush will take viewers into the zany, emotionally charged, and extremely expensive world of sorority rush, as seen through the eyes of daughters and the mothers living vicariously (and over-the-top) through them. Helicopter parenting collides with reality show glamour with a pinch of Southern Gothic soap opera.
AdvertisementAdvertisement#«R15ekkr8lb2m7nfddbH1» iframe AdvertisementAdvertisement#«R25ekkr8lb2m7nfddbH1» iframeWhether it’s coordinating Pinterest-perfect OOTDs, filling duffel bags with monogrammed towels and bedding, or hiring private Rush consultants (yep, that’s a real thing), these families do whatever it takes to lock down a precious bid from their ideal sorority. And let’s face it, some of these ladies clearly aren’t ready to pass the crown on just yet.
And, as would be the case with Lifetime, they will be watching the girls move into dorms, sprinting in and out of labyrinths of mixers and interviews, and negotiating the emotional rollercoaster that is Rush Week while mothers pull on strings, sweep tears away, and yes, sometimes lose their ever-loving minds.
This new franchise isn’t just riding on the viral wave of #BamaRush. It’s betting everything. At the time of writing in May 2023, the TikTok hashtag has earned a staggering 2.6 billion views, making the University of Alabama’s recruitment week a top-tier media event. Imagine sparkly dresses, scripted Southern hospitality, Greek letter sweatshirts, and thousands of teens streaming every emotional breakdown live.
“The sensational success of our documentary feature Bama Rush raised massive global interest across TikTok and multiple social media outlets,” said Danny Gabai, Co-President of VICE Studios. “Our new reality series delves even deeper into the incredible value that the sorority legacy holds in the lives of many young women and their families, particularly when viewed through the unique mom and daughter lens.”
AdvertisementAdvertisement#«R1aekkr8lb2m7nfddbH1» iframe AdvertisementAdvertisement#«R2aekkr8lb2m7nfddbH1» iframeThis time, we’re not just watching the girls cry in bathrooms. We’re seeing their moms crywiththem, coach them through awkward small talk, and strategize which house to target based on vibes, vibes, and more vibes.
Who Is This Really For: The Daughters or Their Moms?
For Elaine Frontain Bryant, EVP and Head of Programming for Lifetime, A&E, and LMN, the program is able to tap into the cross-generational appeal of Greek culture and the emotional connection that it holds for so many families.
“I remember what it was like when I rushed in college,” said Bryant. “Now, as my own daughter is about to embark on her freshman year and rush herself, I know how deeply important this rite of passage is for many young women. This show is a peek into the fascinating rush process and will engage those who are going after Greek life or not.”
But don’t be fooled.A Sorority Mom’s Guide to Rushis more than a documentary. It’s a low-key savage, high-drama reality show in which pearls aren’t just a wardrobe staple, but armor. From families greasing palms to get into legacy houses to wardrobe budgets that could fund bridal showers, the question isn’t always “Who’s getting a bid?” It’s “Who’s calling the shots?”
AdvertisementAdvertisement#«R1gekkr8lb2m7nfddbH1» iframe AdvertisementAdvertisement#«R2gekkr8lb2m7nfddbH1» iframeSpoiler alert. It’s not always the daughters.
The Power Players Behind the Scenes
Produced by VICE Studios in association with GroupM Motion Entertainment, the series has with it a heavy list of executive producers including Danny Gabai, Lauren Terp, Andrew Freston (VICE), Richard Foster and Chet Fenster (GroupM), and Brandon Wilson. The Lifetime camp brings in Brie Miranda Bryant and Nicole Vogel to cast their storytelling spell on the show.
With this dynamo under the hood, viewers may expect a high-gloss, emotionally intense ride full of glitter, gossip, and intergenerational warfare. That’sDance Moms, minus pirouetting and plus Greek letters.
Premiering on Lifetime and Your FYP
A Sorority Mom’s Guide to Rushwill arrive on screens later this year, its trailer release all but certain to spin #RushTok into circles.
AdvertisementAdvertisement#«R1nekkr8lb2m7nfddbH1» iframe AdvertisementAdvertisement#«R2nekkr8lb2m7nfddbH1» iframeExpect viral moments, confessional breakdowns that descend into sniffling TED Talks, and moments so absurd you’ll be questioning whether you’re watching The Real Housewives of Panhellenic Row. Pledged or not, one thing’s for sure. The stakes are higher than they’ve ever been, the outfits are adorbs, and the moms? Well. The moms are ready to Rush.
Lifetime. VICE Studios. Greek life. Mayhem. Let the games begin.
The post “A Sorority Mom’s Guide to Rush”: Lifetime’s Next Reality TV Obsession is Here, and It’s Giving Designer Bows, Tears, and Generational Drama appeared first on Where Is The Buzz | Breaking News, Entertainment, Exclusive Interviews & More.
